The Oak Ridge Boys ’ enduring, lovable classic, “Elvira” came out in 1981 and quickly became the legendary quartet’s fourth No. 1 on Billboard’s Hot Country Singles chart — as well as its biggest pop hit, reaching No. 5 on the Billboard Hot 100.
See latest videos, charts and news See latest videos, charts and news But the song came out two years before the launch of The Nashville Network, the first country music cable television network — and, unbelievably, it never had an accompanying video. Until now. The joyous video clip, which premieres below, features the band surrounded by some famous friends (including Trace Adkins , Kid Rock , Lorrie Morgan, The Gatlin Brothers, Ray Stevens and Big & Rich ) performing the song.
Filmed in October at John Rich’s Redneck Riviera bar on Nashville’s Lower Broadway, it was 50-year Oaks member Joe Bonsall’s last video before his July 9 death at age 76. But before fans see the band and the familiar faces, the video opens on a number of burgeoning artists, including Chase Matthew and Danni Stefenetti, singing along to the song they have heard since birth. Featuring a new generation of artists served as an intentional passing of the torch, the video’s director Brandon Wood says: “My goal since working with the Oak Ridge Boys has been to help them expand their reach to younger demographics through creative means of promoting their new albums and releases.
It just made sense that our group of unsuspecting karaoke singers .