Vintage Grace Boutique opened in 2017, but when the previous owners moved, it became Becca Carl’s dream come true. Carl has worked in retail for as long as she can remember, serving as general manager and market trainer for a high-end beauty company in Pittsburgh. She and the previous shop owner shared a similar aesthetic and vision for fashion and beauty, so when they decided to sell, they approached Carl and her wife Carole.
“We had looked into owning a boutique three different times in the past 15 years, and this time, it was right. I quit my job and we took ownership of Vintage Grace in August of 2022,” Carl said. The boutique features “boho edgy” fashionable pieces in size extra small to 3X, but it’s likely the atmosphere customers remember the most.
“I think the first thing everyone says is they can feel the positive energy here. We are size inclusive but it’s really about helping someone with their confidence,” Carl said. “For me, it’s not just about the clothes.
” She loves the connection that comes from shopping small and is careful when selecting products for her store. “I spend a lot of time curating collections. I have a little focus group of customers I listen intently to, and I’m looking at fit, fabric; how it performs and how it feels on your skin,” Carl said.
“I know what to look for now and have tried and true brands.” Carl recalls her mother, an accomplished seamstress, being able to immediately gauge someone’s size and wha.