Shoppers buying milk at Tesco, Sainsbury’s have been warned they face paying over the odds depending where their supermarket’s store is located. Nipping to the shop for a bottle of milk is an age old tradition but if you rely on smaller ‘convenience’ supermarkets, you face paying over the odds - even if the retailer is the same. New analysis from consumer magazine Which? price compared 42 everyday key items, comparing the price at larger supermarkets and their smaller ‘local’ or ‘Extra’ convenience store equivalents from the same retailers.
It found that across all three supermarkets which have smaller stores, Tesco , Sainsbury’s and Morrisons all charged 8 percent more for an identical bottle of milk. Shoppers pay 8 percent more for two pints of own brand semi skimmed milk at all of the three supermarkets’ smaller chains, it said. Other problem items include Philadelphia soft cheese, which cost 63 percent more at Morrisons Daily than it did at Morrisons’ normal supermarkets and 26 percent more at Tesco Express than Tesco and 20 percent more at Sainsbury’s Local than big Sainsbury’s.
Morrisons’ own brand chickpeas cost more than twice as much - £1 versus 49p - at Morrisons Daily than they did at Morrisons’ larger supermarkets, Which? Found. A handful of items were cheaper at smaller stores - Doritos were 15 percent cheaper and Kenco Millicano instant coffee was 32 percent cheaper at Morrisons Daily. Which? Said about the finding: “While many o.