Shoppers buying bread at Tesco, Sainsbury’s or Morrisons have been warned they face paying too much depending on where their store is located. Nipping out for a loaf of bread is a time honoured tradition but if you’re forced to rely on smaller ‘convenience’ or corner shop versions of your big brand supermarket, you could be paying significantly more to put bread on the table - literally. New analysis from consumer magazine Which? price compared 42 everyday key items, comparing the price at larger supermarkets and their smaller ‘local’ or ‘Extra’ convenience store equivalents from the same retailers.
It found that across all three supermarkets which have smaller stores, Tesco , Sainsbury’s and Morrisons all charged more for exactly the same loaf of bread. A medium white loaf of Hovis cost 12 percent more at Sainsbury’s Local and Tesco Express, and 14 percent more at Morrisons Daily. It comes after the same research revealed an 8 percent uplift on the price of identical milk at the same supermarkets.
Other items priced up at smaller supermarkets include Weetabix, which is 20 percent more at Tesco Express, and Mr Kipling bakewell slices, which are 54 percent more expensive at Tesco Express, and Morrisons own brand chickpeas, which at £1 were more than twice as expensive at Morrisons Daily compared to big Morrisons (49p). A handful of items were cheaper at smaller stores - Doritos were 15 percent cheaper and Kenco Millicano instant coffee was 32 percent cheap.