A Waterloo-based entrepreneur is changing the way people get ready in the morning by providing them with their own electronic personal stylist. Mila Banerjee is the founder and CEO of Pronti, an app that uses artificial intelligence (AI) to help curate and customize outfits for its users. Banerjee says the idea came when she was mentoring young women and saw them struggle with what she calls outfit stress.
"I really noticed the amount of time and stress that was involved in putting an outfit together," said Banerjee. "Looking professional and feeling like you're expressing your capabilities and abilities." Her passion for fashion paired with her tech background made the perfect combination to help millions of people in style ruts all around the world.
"I really discovered how prevalent this problem is and it's not just a female problem. In fact, men who grew up in the influencer era feel this stress as well." LISTEN | Take the guesswork out of choosing your outfit with the Pronti app: The Morning Edition - K-W 6:49 Take the guesswork out of choosing your outfit with the Pronti app Have you ever experienced "outfit stress" - it's the pressure to look put together while staying up to date with the latest trends.
Mila Banerjee, founder and CEO of an outfit assistance app that uses AI technology to help dress you in clothes you already own tells us more. How it works The outfit assistance app digitizes user's closets by having them upload photos of the items they already own. The.