The most important name in sustainable fashion you may not know: Tonne Goodman has been an instrumental voice in the fashion industry for nearly five decades. Having been vice president of advertising at Calvin Klein , Goodman went on to become American Vogue’s Fashion Director for 20 years – and she recently made a slight side step, becoming the iconic fashion publication’s first ever sustainability editor. It’s been a natural evolution for this fashion lover.
“I was a hippie, I was part of that inner peace movement,” says Goodman. “I was there for Earth Day in 1970 and it has been a part of what I grew up with.” Joining Vogue just before the turn of the millennium meant there was a buzz in the air and an inkling for change, she recalls.
“[Fellow Vogue editors Hamish Bowles, Edward Enninful , Anna Wintour and myself] experienced the Nineties differently. I was actually starting my family and fashion was an exciting ballast in the middle of this,” says Goodman. “I introduced the column ‘Style Ethics’ from 2009 to 2014, and more recently for vogue.
com, ‘Then and Now’. I’ve been able to address sustainability as a Vogue editor now more than before.” New meets old Sustainability in fashion often starts with circularity – whether it’s recycling water, patterns or fabrics, or shopping vintage.
“ Vintage is a great vehicle for everybody to be able to not only understand but embrace, and it’s a vital form of a circularity. It also promotes t.