Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. See latest videos, charts and news See latest videos, charts and news This week: VMAs winners and performers get a nice uptick in streams and sales, an outpouring of posthumous affection for Frankie Beverly results in huge gains in consumption for the Maze catalog, and Britney Spears fans have a very unusual day of celebration for one of her exes.
As usual, the big wins from MTV’s 41st annual Video Music Awards on Wednesday (Sept. 11) came not only on stage, but also in the days that followed on DSPs and music retailers. A number of the reigning artists from last week — both in terms of moonpeople taken home and major performances delivered on stage — enjoyed strong gains in the consumption of their catalogs and hits following the awards show.
And as has often been the case so far in 2024, perhaps the biggest winner there was Chappell Roan. The rising alt-pop star took home the award for best new artist, and also had perhaps the most highly anticipated (and later-buzzed-about) performance of the night, playing breakout hit “Good Luck, Babe!” in medieval armor, flanked by an array of dancing swordsmen. Over the three days following the VMAs (Sept.
12-14),.