As someone who has had the opportunity to review a wide range of vivo smartphones, from entry-level models to flagship devices, I’ve often wondered if there was any uncharted territory left for the brand to explore. But with the unveiling of the vivo V40 5G, one question comes to mind: what could vivo possibly do next to surprise us? The answer, in large part, lies in vivo’s strategic partnership with ZEISS, a German-based global leader in optics and optoelectronics. ZEISS is renowned for its cutting-edge contributions to industries ranging from healthcare to semiconductor manufacturing and camera lenses.
In 2022 and 2023, ZEISS invested an impressive €1.5 billion in research and development, and now bearing fruit in the world of mobile photography through their collaboration with vivo. Actually, this is not the first time these two giants have collaborated; they began working together in 2021.
I started wondering what new features their latest smartphone would have. Then, I found out that in the vivo V40, ZEISS has brought its unparalleled expertise to the device’s camera system, promising a leap forward in smartphone photography—not just in terms of hardware but also in how users capture images. The latest model features significant improvements in camera technology, including higher sensor resolutions, enhanced optical zoom, better low-light performance, and advanced artificial intelligence, all of which have greatly elevated the overall image quality compared to.