Friday, August 30, 2024 VisitBritain is set to showcase the best of British tourism during its first trade mission to Australia since 2016, led by Chairman Nick de Bois CBE. The five-day event, scheduled from September 9 to 13, 2024, will take place in Sydney, Melbourne, and Brisbane, bringing together top British travel trade and industry suppliers with leading Australian buyers to foster business connections and explore new opportunities. The trade mission marks a significant milestone for VisitBritain, as it aims to capitalize on the strong growth in inbound tourism from Australia, forecasted to generate a record £1.
7 billion for the UK economy in 2024. The mission will feature one-to-one business meetings, allowing Australian travel buyers to engage directly with British suppliers, learn about the latest products and innovations, and expand their business portfolios. Nick de Bois CBE, Chairman of VisitBritain, expressed his excitement about leading the mission, stating, “I am delighted to be leading VisitBritain’s first trade mission to Australia in nearly a decade.
This is a timely and valuable opportunity to harness the strong growth we’re seeing from this incredibly important inbound visitor market. This mission is a major milestone for us to reconnect with the travel trade across Australia, broaden itineraries, and drive spending into local economies.” The British delegation includes a diverse range of suppliers, from hotels and visitor attractions to destina.