Friday, August 30, 2024 From September 9th to 13th, VisitBritain will host a comprehensive five-day trade mission across Sydney, Melbourne, and Brisbane. This event will bring together numerous UK-based travel and tourism suppliers, ranging from hotels and sightseeing operators to retailers and destination management organizations, with Australia’s premier travel buyers. The mission includes personalized business meetings, providing Australian buyers a unique opportunity to engage directly with UK suppliers.
These sessions are designed to facilitate the discovery of new products, innovations, and collaborative opportunities within the travel sector. VisitBritain Chairman Nick de Bois CBE said: “I am delighted to be leading VisitBritain’s first trade mission to Australia in nearly a decade, a timely and valuable opportunity to harness the strong growth we’re seeing from this incredibly important inbound visitor market, forecast to be worth a record £1.7 billion to our economy this year.
“This mission marks a major milestone for us to reconnect with the travel trade across Australia. Building product knowledge also broadens itineraries so visitors explore more of our nations and regions, with that spending going into local economies. “The friendship and connections between our countries already run deep.
The size of our delegation shows the enthusiasm from British tourism suppliers to do business with Australia and to hear first-hand from buyers on the motivations .