Sunday, July 21, 2024 Visit Milwaukee recently celebrated a historic year at its annual meeting, marking another record-breaking period for the city’s tourism industry. The event showcased several exciting new projects and developments poised to propel the city forward in 2024. Key announcements included the launch of a new merchandise line, a reimagined Sports Milwaukee logo, and awards recognizing Milwaukeeans who have made significant contributions to the community.
New Merch Line Launch Visit Milwaukee has introduced a line of branded merchandise in partnership with Reyes Retail. This new collection, featuring stylish hats, T-shirts, and sweatshirts, aims to position Milwaukee as a lifestyle brand, enhancing visitor affinity and local pride. Sports Milwaukee Rebrands with New Logo Sports Milwaukee, the sports division of Visit Milwaukee, unveiled its new logo, marking a fresh era for the organization.
The rebrand aligns with the overall Visit Milwaukee brand, featuring a cohesive design that highlights the seamless experience Sports Milwaukee offers to event planners. The division also announced the launch of the “3on3 Fast Break” newsletter, delivering the latest sports news and updates directly to subscribers. Tourism’s Economic Impact The annual meeting celebrated the substantial economic impact of tourism in Milwaukee.
According to the Wisconsin Department of Tourism, the Greater Milwaukee area set a new spending record with an economic impact of over $6.3 bil.