NEW YORK — Thousands of luxury travel professionals from over 90 countries will be arriving in Las Vegas this weekend for the 36 th annual Virtuoso Travel Week. Taking place from Aug. 10-16, Virtuoso’s pinnacle event – dubbed the ‘Fashion Week of Travel’ – will welcome the industry’s most influential travel agencies, advisors and companies to exchange ideas, strengthen relationships and determine what’s new in luxury travel.

Host hotels include Bellagio Resort & Casino, ARIA Resort & Casino, The Cosmopolitan of Las Vegas and Vdara Hotel & Spa. The week will kick off with an Opening Session featuring guest speaker Simon Sinek, who will be joined by Virtuoso Chairman and CEO Matthew D. Upchurch for an exchange of advice on leadership and purpose-led business development.

Founder of The Optimism Company, Sinek is also a best-selling author and host of top-rated podcast ‘A Bit of Optimism.’ New additions to this year’s event include enhanced personalization of one-on-one appointments, which are now self-selected and matched instead of being assigned. An impressive 95% of requests submitted by both advisors and partners have been accommodated through a proprietary matching system designed for optimal connections.

Another new addition is Braindate, which offers one-on-one or small-group conversations on topics posted by attendees before and during the event. Held daily Monday through Thursday, the platform allows participants to brainstorm and gain insights wi.