Noparvar told Fox News Digital that his goal was to create Food Network-style content that people can watch on their phones. Kevin Noparvar believes food is "a lot like art," and he emerged as a wildly popular social media influencer by offering his interpretation of various meals . Noparvar, who is better known as @how.
kev.eats across social media platforms, has piled up over 3.4 million followers on TikTok alone and also has massive followings on Instagram and YouTube.
His formula is simple - Noparvar gets takeout from various restaurants, tries it on camera, usually while sitting in his car, and offers his honest opinion about the food. "If I can make you see what I see in the restaurant, and that inspires you to go try their food, I have done my job," Noparvar told Fox News Digital . "I still kind of just view myself as a guy who's eating food in his car," Noparvar continued.
"People are just like a fly on the wall to see how I think about it." EX-TRUMP AIDE JOHN MCENTEE EMERGED AS UNLIKELY TIKTOK STAR BY ‘CALLING OUT THE CRAZINESS’ IN AMERICA Kevin Noparvar gets takeout from various restaurants, tries it on camera, usually while sitting in his car, and offers his honest opinion about the food. But Noparvar isn’t just a random guy dining alone in his Tesla, and his impassioned reviews can impact restaurants' fortunes by generating millions of social media interactions across multiple platforms.
A 2023 video of Noparvar eating Jollibee fried chicken was viewed a stag.