Vijay Antony is inarguably a trendsetter; after all, his biggest hit song as a composer, ‘Naakka Mukka’ , starts with a line prophesying it to be the “massive hit of the year” and for his recent film’s promotion, he has pulled off something unique. The usual PR-driven interviews of celebrities for promotions happen at the same spot, giving them a template look. Perturbed by this, Vijay, along with an art director and his team, created a dynamic set-up where the entire look and feel of the interview room is changed for every interview, and everything from the chair and promotional posters in the background to the lights are changed to make sure each video looks unique.
“As we grow and gain knowledge in cinema, I’m also learning how important publicity is. I realised in my previous film interviews that all of them happened in the same room, and those videos looked weak and lacked depth. I wanted to give the quality people see in films wherever I appear, and maintain a standard during these promotions too,” says Vijay who is gearing up for his latest release, Hitler .
Vijay still consistently releases multiple films every year, a practice that used to be prevalent a couple of decades ago among most actors. He calls it a product of circumstances beyond his control, “The films I produced were released on time, but some of my other films were delayed. So when they are finally released, the span between the films gets reduced.
Though that was not the plan, I don’.