Viewers 'stunned' by tech brand's emotional pro family Christmas ad: 'This has me choked up!' By ALYSSA GUZMAN FOR DAILYMAIL.COM Published: 21:51 GMT, 28 November 2024 | Updated: 21:56 GMT, 28 November 2024 e-mail 3 View comments Apple 's new 'pro-family' holiday ad has left viewers stunned with its emotional message. The commercial pulls on the heartstrings to promote the hearing aid function of the new AirPods.
It opens with an unnamed family gathered together around a tree on Christmas morning as a daughter excitedly opens a present shaped like a guitar. 'I think I know what it is!' she excitedly exclaimed as her father looked on. Viewers hear the rest through the damaged ears of the father, sipping his coffee and looking out the window.
Flashbacks of the little girl are shown to a muffled soundtrack - the dad, Apple wants you to know - can't hear her singing. That's until he unboxes his new AirPods. Her voice crystalizes, the tears flow.
Viewers were stunned by the emotional play, after years of upbeat or trendy Apple ads. Apple 's new 'pro-family' holiday ad has got tears in customers' eyes as a father gets the chance to hear his daughter sing for the first time The ad opens with an unnamed family gathered together around a tree on Christmas morning as the daughter excitedly opens a present shaped like a guitar and begins to play. Her father struggles to hear her 'I’m stunned.
Apple just released the single greatest pro-parenting ad in the history of American advertisi.