Friday, November 8, 2024 Vietnam showcased its vibrant tourism potential at the World Travel Market (WTM) 2024 in London, led by Vice Chairman Pham Van Thuy of the Vietnam National Authority of Tourism (VNAT). Supported by representatives from the Vietnam Tourism Development Fund and top leaders from key tourism businesses, the delegation brought Vietnam’s commitment to sustainable tourism development to an international audience. This participation highlighted Vietnam’s commitment to expanding its tourism influence and fostering connections with global travel industry leaders.
The Vietnam exhibition space at WTM London covered 150 square meters, attracting attention with contributions from local tourism authorities, major corporations, and enterprises focused on promoting Vietnam’s diverse travel experiences. The stand served as a dynamic networking hub where Vietnamese businesses could connect directly with international buyers, media representatives, and potential partners. With various tourism promotion events, business meetings, and targeted presentations, the display focused on amplifying Vietnam’s vast array of attractions and facilitating valuable international collaborations.
At the event, Vietnam highlighted an array of tourism themes catering to different interests, demonstrating the country’s diversity in offerings: Vietnam also spotlighted adventure travel, culinary experiences, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, wellness.