Tuesday, August 20, 2024 Vietnam ‘s tourism sector is experiencing a meteoric rise, with international arrivals surging to nearly 10 million in the first seven months of 2024. This represents a staggering 51% increase compared to the same period last year and a remarkable 1.9% growth over pre-pandemic levels in 2019.
Asia Drives Vietnam’s Tourism Revival The Asian market has been the primary catalyst for Vietnam’s tourism resurgence. South Korea and China together account for nearly half of all international visitors, with both countries experiencing significant growth. Taiwan has also emerged as a key market, with a remarkable 76% increase in visitor numbers compared to the previous year.
Vietnam’s allure as an island paradise, coupled with its rich cultural heritage, affordable travel costs, and convenient flight connections, has made it a top choice for Asian tourists. European Market Gains Momentum While Asia dominates the scene, Europe is also experiencing a significant rebound. A 47% increase in European arrivals compared to the previous year is attributed to Vietnam’s relaxed visa policies and targeted promotional efforts.
The country’s diverse landscapes, from the bustling cities to the serene countryside, have captivated European travelers. Focus on Sustainability and Digital Transformation Vietnam’s tourism authorities are committed to sustainable growth and enhancing the visitor experience. Efforts are underway to improve the country’s tourism image.