Thursday, January 9, 2025 Vietnam is setting ambitious goals for its tourism industry in 2025, aiming to draw 23 million international visitors, a figure that would not only surpass pre-pandemic levels but also represent a 31% increase from the previous year. This bold target reflects the country’s drive to solidify its position as a leading tourism destination in Southeast Asia, as highlighted in a statement on the government’s official website. In 2024, Vietnam welcomed 17.
5 million international visitors, marking a 39.5% jump from 2023. This resurgence in tourism follows a period of recovery and growth, fueled largely by travelers from Asia, who accounted for 80% of all international arrivals.
One standout market is India, with 501,000 Indian tourists visiting Vietnam in 2024—a 2.6-fold increase over the last two years. The Vietnamese government has labeled India as “one of the most impressive growth markets,” underscoring the importance of the country in Vietnam’s tourism strategy.
Before the pandemic, tourism contributed approximately 12% of Vietnam’s gross domestic product (GDP). International tourism alone accounted for 8% of GDP, highlighting its significance in the country’s economic framework. Recognizing this potential, the Vietnamese government has made tourism a cornerstone of its economic growth plans.
In June 2024, the government reaffirmed its commitment to expanding the industry, targeting 70 million international arrivals by 2045. If achieved.