Saturday, September 21, 2024 Vietnam is set to harness the power of cinema as a strategic tool to enhance its international tourism appeal. Speaking at a seminar focused on attracting global filmmakers, Vietnam’s Minister of Culture, Sports, and Tourism emphasized the significant role that cinema can play in promoting the country’s diverse attractions. With its breathtaking landscapes, rich cultural heritage, and warm hospitality, Vietnam is uniquely positioned to become a prominent global filmmaking hub, which, in turn, could drive tourism growth.
“The power of cinema extends beyond its artistic value. It influences culture and tourism. If Vietnam can effectively integrate cinema with tourism, it will significantly enhance the country’s appeal to international visitors,” said the minister during the event.
Vietnam boasts a wealth of natural and cultural assets, which have the potential to captivate both filmmakers and global travelers. From the stunning limestone karsts of Halong Bay to the historical charm of Hoi An and the unique biodiversity of its national parks, the country offers a diverse range of filming locations that could serve as backdrops for international productions. Nguyen Trung Khanh, Director of the Vietnam National Authority of Tourism, underscored the potential for cinema to drive tourism growth by citing international case studies.
“After the release of The Lord of the Rings in 2001, tourism in New Zealand surged by 50% . Similarly, the Harry.