Friday, September 20, 2024 In 2024, several countries across Asia and the Pacific emerged as top performers in the global tourism industry, recording a significant increase in international tourist arrivals. Vietnam, Indonesia, Fiji, Japan , South Korea, Maldives, Thailand, India, and Sri Lanka witnessed record-breaking numbers, driven by relaxed travel restrictions, increased air connectivity , and strong post-pandemic demand. Notable growth was seen in both leisure and business travel, as these destinations offered a mix of natural beauty, cultural experiences, and new tourism infrastructure.
The region’s recovery is a testament to its enduring appeal and the resilience of the global travel industry. In 2024, the tourism industry in Asia and the Pacific witnessed a significant rebound, marking a critical point in the global recovery of international travel. Various sub regions across Asia experienced strong growth, with tourist numbers approaching or surpassing pre-pandemic levels.
The impressive resurgence in international arrivals underscores the resilience of these countries and their ability to attract travelers despite economic uncertainties and ongoing global challenges. The global travel and tourism industry has made a remarkable recovery in 2024, with international arrivals reaching 96% of pre-pandemic levels within the first seven months. This impressive rebound is largely attributed to high demand in Europe and the reopening of crucial markets across Asia and th.