Thursday, October 3, 2024 Vietnam is seeing a growing influx of younger travelers from Japan, leading local tourism businesses to revamp their offerings and marketing strategies to meet the preferences of this demographic. Việt Nam has long been a beloved destination for travelers from Japan, attracting nearly one million visitors in 2019 alone. This strong relationship between the two nations was fostered by cultural ties, stunning landscapes, and rich history, making Việt Nam an appealing option for Japanese tourists.
However, the global pandemic significantly disrupted travel patterns, leading to a noticeable decline in Japanese tourists visiting the country. As Japan continues to gradually recover from the effects of COVID-19, the return of these visitors remains a priority for Việt Nam’s tourism sector. The impact of the pandemic on Japan’s outbound tourism has been felt across various destinations, including Việt Nam.
While the country once enjoyed robust tourist inflow, the aftermath of the pandemic has prompted local businesses to rethink their strategies. Industry leaders emphasize that to reclaim their previous standing as a favored destination for Japanese tourists, Việt Nam must adapt to evolving travel preferences. This includes enhancing product offerings and modernizing promotional campaigns to better resonate with this audience.
To reinvigorate interest, tourism stakeholders in Việt Nam believe that focusing on quality experiences i.