Sunday, September 8, 2024 The Econet Victoria Falls Marathon is set to make a triumphant return to the scenic resort town of Victoria Falls on July 3, 2022, after a two-year hiatus due to the Covid-19 pandemic. The Zimbabwe Tourism Authority (ZTA) has expressed optimism about the marathon’s impact on the country’s tourism sector, which was severely affected by the pandemic’s travel restrictions. The ZTA believes that the return of the popular marathon will play a key role in reviving Zimbabwe’s tourism industry.
With more than 5,000 participants expected from various countries, including Australia, New Zealand, Canada, the United Kingdom, and the United States, the event will be a major draw for both local and international tourists. “We are thrilled to see the Econet Victoria Falls Marathon return, with participants from across the globe,” said ZTA spokesperson Godfrey Koti. “This is fantastic news for our tourism industry, and we are optimistic about the event’s contribution to the ongoing recovery of tourism in Zimbabwe.
” This year’s marathon is being promoted under the banner of sports tourism, a growing trend that blends athletic events with travel experiences. In addition to participating in the race, attendees will have the opportunity to explore various adventure activities in Victoria Falls, such as white-water rafting, bungee jumping, and game drives. These activities are expected to further stimulate the tourism industry, which contributes 6.
3% .