HONG KONG SAR – Media OutReach Newswire – 12 August 2024 – Victoria Dockside, K11 Art and Cultural District in Hong Kong, shone brightly again as the global debut stage of a world-class mega event – the highly anticipated “100% DORAEMON & FRIENDS” exhibition, presented by creative brand AllRightsReserved (ARR) in collaboration with Fujiko Pro. Sustaining the visitor arrivals surge in the first half of 2024 according to the Hong Kong Government , t he pioneering cultural-retail landmark K11 MUSEA, located at the heart of Victoria Dockside, achieved a record-high single-day footfall of the year with nearly 40% surge through strings of curated cultural programming and luxury retail experience. Complemented by its “Wondrous Summer – 100 Reimagined Childhood Experiences” campaign , consumer membership rose to new heights, boosting food and beverage and retail sales up by nearly 30% and tourists’ sales increas ed by 10%.
As international visitation continues trending upwards in Hong Kong, the resounding success of K11 MUSEA’s “Cultural Commerce” model is poised to play a pivotal role in stimulating Hong Kong’s economy and infusing new vitality into Hong Kong’s tourism and retail scene. The long-awaited “100% DORAEMON & FRIENDS” exhibition was a huge success. According to the organisers, all exhibition areas, the Avenue of Stars, including the retail and cultural areas, reached the milestone with over 5 million visitors, as of August 11.
The exhibit.