Rest in peace, brat summer . There’s a new buzzword-slash-ethos hitting TikTok, and it’s basically the opposite of Charli xcx’s party-girl character. Now, it’s all about being demure.
At least, that’s according to Jools Lebron , the content creator behind the catchphrase, who advises her followers on how to come off as “very demure, very mindful” in various life situations. How does one behave demurely, you ask? First, stay presentable at work. “I’m very modest, I’m very mindful,” Lebron says in one TikTok .
“The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma . Not demure.
” For a week, Lebron has advised her 1.2 million followers on how to stay demure in various stressful situations, such as traveling with family (show up to the airport “very early, very on time, very considerate, very demure”) or picking up an ID left at the bar (don’t stay and drink, rather take your ID and leave – “very cutesy, very demure”). One can be demure at the Las Vegas strip , Lebron says, by “showing a little chee chee, not too much”.
Or at a drag show : “I don’t stand out, I let it be about them.” Would Emily Post approve? Probably not, but that’s the point. Lebron, who did not respond to a request for comment, wields the phrase satirically, using the bit to joke about the performance of femininity.
It also reads as a spoof on .