It seems like brat summer is officially over as we enter a ‘very demure’ fall. The summer of 2024’s chaotic authenticity, which was the theme of Charli XCX’s album ‘Brat’, is being taken over by TikTok’s latest edition of brainrot, ‘the demure trend’. Chronically-online users, being ‘ very mindful ’, must be familiar with these phrases by now.
But for the ones who have not caught up yet, it refers to satirical videos that explain how to be demure and mindful in different situations. (Also Read | What's the Brat Summer trend? Charli XCX spawns a lime green new way to be and the world has embraced it ) 'Very demure, very mindful': How it started It started gaining momentum last week when TikToker Jools Lebron posted a video about “how to be demure and modest and respectful at the workplace”. Since then, the influencer has amassed millions of views and followers, while other creators have jumped on the bandwagon.
A post shared by Jools Lebron (@joolieanniemarie) According to the dictionary, demure means “reserved, modest and shy”. The videos in question are increasingly silly and ironical, including demure ways to board a plane, eat a sub, or pour wine into a glass. The words ‘demure’, ‘mindful’, and ‘considerate’ are being used interchangeably in situations where one wants to be modest and aware of the people around, while ‘cutesy’ indicates gracefulness.
all ironically, of course. In the original video, while sharing advice on work.