If your workmates have told you they're keeping it "demure" at the office or in their daily grind, it's likely thanks to one social media user becoming a viral sensation with her unique take on the term. Once you've seen the "very demure, very mindful, very cutesy" video on TikTok, you'll be hooked - just like everyone else online. The trend took off when Jools Lebron, who describes herself as a "fierce diva" and content creator, posted a tongue-in-cheek clip about how women should conduct themselves in a "modest and respectful" manner at work.

Sporting bold winged eyeliner, a generous amount of blusher, and plaits framing her face, she quipped: "You see how I do my makeup for work? Very demure. Very mindful." Jools continued: "I don't come to work with a green-cut crease.

I don't look like a clown when I go to work. I don't do too much. I'm very mindful while I'm at work.

You see how I look very presentable? READ MORE: Ireland on hurricane watch as Met Eireann gives exact date remnants could trigger severe weather READ MORE: 'At Electric Picnic it's hard to see the virtue signalling inside the tents because of the tents abandoned outside' "The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.

I'm very modest. I'm very mindful. You see my shirt? Only a little chee chee out, not my cho cho.

Be mindful of why they hired you. Here's your reality che.