“You see how I do my makeup for work? Very demure. Very mindful.” When beauty influencer Jools Lebron posted a TikTok about how to be respectful in the workplace, she called it a reality check for divas who were “[doing] too much” at their nine-to-fives .
“I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much.
I’m very mindful while I’m at work. You see how I look very presentable? The way I came to the interview is the way I go to the job,” The Chicago-based creator said. “A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma.
Not demure. I’m very modest. I’m very mindful.
” #fyp #demure The clip is expected fare from Lebron, who is best known for posting both cosmetics reviews and sharp commentary on her life as a plus-sized trans woman to her 1.3 million followers. But in less than a week, her video has gone from a humorous take on respectability to the phrase of the moment.
While demure’s definition often involves modesty, piety, or being reserved, Lebron’s version of demure is about being cutesy, respectable, and chill. Lebron’s video has over 10 million views, and close to 100,000 likes — which doesn’t include the over 4,000 videos that have been made off of her original sound. According to Spotify, the music streaming app, playlists using the word demure have increased by over 2,500 percent in the United States, feat.