Tweet Facebook Mail Social media is awash with posts about being "very demure, very mindful." Even organisations such as The White House and NSW Police are jumping on the bandwagon by using it. But where did the unlikely phrase come from? READ MORE: Matthew Perry's bleak last words revealed 'Very demure, very mindful' is trending- but what is it? (TikTok) Who says "very demure, very mindful"? American transgender woman Jools Lebron known on TikTok as @joolieannie posted a couple of videos which sparked the trend, earlier this month.
The first which took off, on August 2 is called "how to be demure at work". "You see how I come to work? Very demure," she said. "I do my makeup, I lay my wig, I do a little braid.
I flat iron my hair. "Let's not forget to be demure divas." It has almost seven million views.
Another, called "How to be demure and modest and respectful at the workplace" was even more popular. It has had more than 33 million views. Lebron, who usually posts make-up videos, is sitting in her car in the video.
"How does one behave demurely, you ask? First, stay presentable at work. "I'm very modest, I'm very mindful," Lebron says. READ MORE: 'Tech king' missing after luxury superyacht sinks in freak storm "The way I came to the interview is the way I go to the job.
A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. "Not demure." She's apparently not the first to use the word, however, Other TikTok creato.