NEW YORK , Nov. 1, 2024 /PRNewswire/ -- Velvet by Graham & Spencer is thrilled to announce the grand opening of its new boutique in Nolita, New York City on Saturday, Nov. 2 .
Previously located at the intersection of Prince and Elizabeth, Velvet's new home at 282 Lafayette Street places the brand in one of Manhattan's most vibrant and fashion-forward areas, alongside high-profile neighbors like La Cabra, Sant Ambroeus, Carhartt WIP and New York or Nowhere. CEO Henry Hirschowitz notes, "Our East Coast presence has always been important to us, and we're excited to have found our new home on Lafayette Street. Nolita embodies the kind of dynamic, trendsetting environment that aligns perfectly with our brand ethos of laid-back, sophisticated style.
We look forward to welcoming both longtime fans and new customers to experience Velvet in this fresh and inspiring space." The boutique's design mirrors Velvet's signature aesthetic, blending effortless California cool with Nolita's urban sophistication. The space is bright, airy, and inviting, with minimalist décor and natural elements that evoke the brand's roots in modern California fashion.
Shoppers can explore the full range of Velvet's collections, including womenswear, menswear, and the ever-popular Velvet by Jenny Graham line, all crafted with the brand's commitment to quality and timeless style. Store Location: Velvet by Graham & Spencer 282 Lafayette Street New York, NY 10012 About Velvet by Graham & Spencer: Founded in 199.