During a presentation at the San Sebastian Film Festival this week, the Spanish community of Valencia made its intentions clear to become a leading global hub of audiovisual production. Organized by the Valencian Audiovisual Cluster in collaboration with the Generalitat’s Department of Education, Culture, Universities and Employment, the event featured representatives from the public and private sectors, including Culture Secretary Pilar Tébar, General Manager of the Society for Digital Transformation Projects Fermín Crespo, and regional broadcaster A Punt Media general manager Alfred Costa, who participated in a roundtable discussion moderated by Miguel Molina, VP of the Valencian Audiovisual Production and Services Cluster. The day’s discussion focused on the current state of the Valencian audiovisual sector in a global market context and how the region can continue to grow.
Cortés underscored the importance of innovation in setting the region’s industry apart in a crowded field, preferring it to simply offering more and more tax breaks. He argued that trying to be the cheapest place to shoot is a race to the bottom but that through innovation, Valencia can offer something that no other region can. The panelists also introduced the Audiovisual Mediterranean Hub Region of Valencia brand, aimed at consolidating the sector’s value chain across the region’s three provinces.
Sergio Gómez Trillo, the Valencian Audiovisual Cluster manager, outlined this initiativ.