Saturday, November 9, 2024 Uttar Pradesh Tourism made an impressive mark at World Travel Market London 2024, capturing the essence of its rich cultural, spiritual, and heritage offerings at one of the globe’s premier travel expos. Inaugurated by His Excellency Mr. Vikram K Doraiswami, India’s High Commissioner to the UK, the Uttar Pradesh Pavilion became a focal point for attendees eager to delve into the state’s diverse travel opportunities, from UNESCO World Heritage Sites to the serene banks of the River Ganges and beyond.
As part of its participation at WTM London 2024, Uttar Pradesh Tourism hosted a dedicated roadshow on 7th November at the Good Hotel in London. This event strategically engaged UK travel trade experts, media representatives, potential investors, and influencers, fostering partnerships, stimulating investment interests, and enhancing Uttar Pradesh’s profile within the European tourism market. Known worldwide for iconic landmarks like the Taj Mahal, the ancient city of Varanasi, and the architectural elegance of Lucknow, Uttar Pradesh showcased its remarkable attractions at WTM London.
This included not only the state’s renowned heritage sites but also other fascinating destinations, such as Prayagraj, Ayodhya, and key Buddhist circuit locations in Sarnath and Kushinagar. The state also highlighted its colorful fairs and festivals that celebrate the vibrant spirit of Uttar Pradesh. The Pavilion emphasized recent tourism advancements, including a .