To entice shoppers on Black Friday, major retail chains intend to showcase interactive products and experiences, including Ray Ban augmented-reality glasses, extra-extra-large TVs at electronics retailer Best Buy BBY.N and new spa services at US department store chain Nordstrom Inc JWN.N.
But with a shorter holiday season, retailers also were stocking plenty of basic favorites, such as NikeNKE.N fleece clothing at Dick's Sporting Goods DKS.N stores, and On Holding ONON.
N and Deckers Outdoor's DECK.N Hoka sneakers at Nordstrom locations. A record 183.
4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year, up from 182 million last year, according to the National Retail Federation, a US trade group. Executives from five US specialty retail chains on Tuesday described plans to draw people to stores. But executives at four retailers said in conference calls with investors that either they — or shoppers — were "cautious" or approaching the holidays "prudently.
" On the whole, retailers anticipate the slowest growth in holiday season sales since 2018 as shoppers continue to wrestle with high prices. Shoppers are more likely to make only selective holiday-related purchases rather than splurge. Telsey Advisory Group analyst Joseph Feldman said shoppers will "price check" more frequently before actually making a purchase.
Earn rewards on your spending: Best credit cards for shopping At Nordstrom, with 381 stores in the US, "we'.