BANGKOK , Nov. 4, 2024 /PRNewswire/ — Scheduled for November 9, 2024 , URBAN REVIVO (UR) is set to reopen its upgraded store in ICONSIAM, one of the most impressive shopping centers in Bangkok , marking another milestone in its expansion strategy. The store reopening will feature a grand celebration, inviting customers to experience the upgraded store and its offerings firsthand.
A Shift from Traditional Fast Fashion Unlike the traditional fast-fashion model, which prioritizes mass production and cost efficiency, URBAN REVIVO seeks to go beyond standard retail approaches. This latest store renovation exemplifies this strategy. The upgraded store will showcase a fully upgraded design along with a unique artistic feature.
This new installation, themed “Growing,” is centered around the symbol of the orchid, which holds significant cultural meaning in Thailand . The orchid, representing mystery, allure, rarity, and luxury, is also a symbol of refinement and elegance, frequently used in both ceremonial and everyday life. This carefully selected symbol embodies URBAN REVIVO’s commitment to resonating deeply with the local culture.
Instead of relying on one-size-fits-all designs, URBAN REVIVO customizes its stores to reflect the unique character of each location, transforming them into urban art centers focused on consumer experiences. These stores become more than just shopping venues; they are hubs where fashion, art, and urban aesthetics intersect. The goal is to forge a .