Indian tourism industry leaders are actively promoting Uttar Pradesh (UP) as a premier travel destination, particularly for tourists from Singapore. Their remarks came during the ITB Asia travel trade show held in Singapore from October 23 to October 25, where they emphasized the growing safety and accessibility of traveling across India. Rahul Wadhwa, head of CAL India Tours and Travel, highlighted the need to raise global awareness about the diverse attractions in Uttar Pradesh, beyond its most famous landmark, the Taj Mahal in Agra.
He noted that he anticipates a 10% growth in the UP travel agency sector, suggesting a rising interest in the region. Wadhwa’s Agra-based business is actively seeking international partnerships to enhance travel arrangements and promote Uttar Pradesh and India as attractive tourist destinations. The travel industry in India has seen substantial developments in infrastructure, with an increasing number of five-star hotels and ongoing investments in highways, making travel throughout the country—including UP—more seamless for visitors.
With 33 years of experience in the industry, Wadhwa emphasized the importance of these improvements in meeting tourists’ expectations. Technological advancements have also transformed the travel landscape. The industry has shifted from traditional, telex-based communications to more efficient online and mobile app bookings, allowing for faster and more convenient travel arrangements for globetrotters.
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