Thursday, September 19, 2024 The 2024 Shanghai Roots Culture and Tourism Festival opened with a vibrant display on Tuesday night as 25 illuminated floats paraded through the Shanghai Film Park in Songjiang District. This marked the beginning of a series of events set to run through the end of November. The festival, an essential part of the ongoing 2024 Shanghai Tourism Festival, promises to showcase a variety of activities that celebrate the rich cultural and historical heritage of the Songjiang District, attracting both locals and tourists alike.
A key feature of this festival is its focus on blending traditional Chinese culture with modern elements, fostering a deeper understanding and appreciation of the region’s historical significance. This event also reflects the city’s broader tourism strategy aimed at promoting local culture to a global audience, contributing to both the travel industry and local economy. During the festival, visitors can expect about 20 engaging activities that include fireworks shows, dragon boat races, and digital cultural tourism experiences.
These activities are designed to enable both residents and tourists to immerse themselves in the grandeur and charm of Songjiang. One of the major highlights of the event is the dragon boat races that will take place in the ancient town of Sijing from Friday to Sunday. This millennium-old town, rich in cultural heritage, offers visitors the chance to witness the awe-inspiring sight of over a hundred boat.