In today’s fast-paced financial landscape, many individuals and families find themselves trapped in a cycle of debt, limited by conventional banking practices and traditional financial advice. Jayson Lowe and Richard Canfield, Co-Founders of Wealth on Main Street, an education company delivering content to North Americans, and co-hosts of the popular Wealth on Main Street podcast, are on a mission to change this narrative. Through their brand, “Wealth on Main Street,” powered by Ascendant Financial, they bring the transformative Infinite Banking Concept to the forefront of personal finance.

This approach challenges the status quo, offering an education-first, not product-first, methodology that has garnered thousands of five-star reviews from satisfied clients across North America. A Vision Rooted in Education Jayson Lowe’s journey into the world of Infinite Banking began in 2008 when he recognized a fundamental flaw in how people manage their finances. As a Chartered Life Underwriter, he saw firsthand the limitations of traditional financial planning and the opportunities lost when individuals hand over control of their money to external entities.

This realization inspired him to educate others on the Infinite Banking Concept—a process that empowers people to take control of how they finance all the things they need during a lifetime, such as investment opportunities, business equipment, homes, education, major appliances, cars, etc., ensuring that their money work.