Celebrity chef and talk show host Robert Irvine had once said in an interview that he takes his employees on vacays and spends more time with them than he does with his family. The corporate top brass across the globe is of the opinion that a congenial workstation culture is a necessity to bridge the gap between a boss and his subordinates to strike an emotional connect. Workcation is now the new-age formula to up the ante as a team and also galvanise individual performances on an assessment scale.
Office picnics and excursions were always there. But the current trend is to move one level up and affix a tag of luxury to the outings with colleagues for enhancing camaraderie and engagement beyond business. Business combined with luxe leisure allows the workforce some breathing space to unwind beyond just talking shop.
Thus, bleisure is increasingly becoming an integral part of business tourism. From blue-chip behemoths to stable MSMEs (Micro, Small & Medium Enterprises), every entity is sparing a serious thought on chilling out with co-workers and senior heads in a different space. Notes Heeta Parikh, founder and CEO of PR firm Silverspun Brand Solutions, “Simply put, the importance of bleisure in business has been growing over the years as it promotes work-life balance, a very recent trend in the corporate world.
” It is often asked if bleisure is an indispensable element in corporate culture to reduce the attrition rate in the job market and retain employee engagement. Sol.