As a global leader in the smartphone industry, vivo has always been committed to elevating photography experiences. This commitment is evident in its innovative approach, from optimizing existing features to introducing groundbreaking technologies such as the imaging chip and the industry’s first pop-up front cameras, all achieved through strategic collaborations and robust in-house R&D. This dedication to imaging excellence has led to a fruitful partnership with ZEISS, a renowned name in optics and optoelectronics.

From immortalizing mankind’s first lunar steps to filming iconic Hollywood scenes, ZEISS lenses and technology have consistently redefined our visual perception of the world. This collaboration has yielded tangible results, notably the integration of the vivo & ZEISS co-engineered imaging system in vivo’s flagship X series and now, vivo V40 5G. vivo V40 5G boasts select features co-developed with ZEISS, pushing the boundaries of V Series’ imaging capabilities.

This expansion marks a significant step in vivo and ZEISS’s joint mission to make advanced optical technology and professional-grade ZEISS features accessible to a broader consumer base. Have you ever found yourself immersed in the enchanting world of a film, captivated by the magic unfolding on screen, and wondered if you could one day create such a masterpiece? The idea of crafting a cinematic video used to be a distant dream, reserved only for those with professional training and high-end equipm.