UNIQLO has announced Kareena Kapoor Khan and Sidharth Malhotra as the new faces of the brand in India. Ahead of the winter season, the new campaign films featuring the stars bring UNIQLO's winter essentials to the forefront. Kareena showcases the warm and cozy Fluffy Yarn Fleece Jacket, while Sidharth highlights the versatile PUFFTECH Parka.
The 30-second campaign films highlight Kareena and Sidharth effortlessly incorporating UNIQLO's winter essentials into their everyday lives. Commenting on the launch of her partnership with UNIQLO, Kareena Kapoor Khan shared, "UNIQLO has been a go-to brand for everyday essentials for me and my family. This feels like a natural collaboration as I believe clothing needs to be classic, functional and versatile.
I am honoured to partner with the brand and look forward to personifying the brand's LifeWear philosophy of authenticity and timelessness." Sidharth Malhotra added, "UNIQLO is known to effortlessly blend innovation and timeless style. What I admire most is how they keep things versatile, making fashion that adapts to everyday life without losing its edge.
For someone who values both comfort and quality, this collaboration is exciting because it aligns with my personal approach to fashion and I'm really looking forward to sharing this collection with everyone." A post shared by Sidharth Malhotra (@sidmalhotra) In the campaign, Kareena Kapoor Khan is seen donning the UNIQLO Fluffy Yarn Fleece Jacket, highlighting its plush comfort and s.