A refreshing trend is taking the internet by storm, particularly among the youth. It’s not about flaunting the latest gadgets or designer clothes, but about embracing the beauty of minimalism and sustainability — underconsumptioncore . TikTok, the digital playground for Gen Z, is abuzz with young people proudly showcasing their commitment to underconsumptioncore.
This isn’t about being broke; it’s a deliberate choice to use what they already have, rather than constantly chasing the newest trends. From cherishing a well-loved Stanley water bottle to forgoing manicures and art purchases, Gen Z is turning the tables on traditional consumer habits. Adeline Um, a 27-year-old musician from Boston, demonstrates this movement.
She’s rediscovered the joy in using every last drop of skin care products and making do with slightly worn makeup brushes. Her wardrobe includes clothes that have stood the test of time, some dating back 15 years. Um’s journey is a departure from the relentless cycle of influencer-driven trends that flood social media, making young people feel they must constantly keep up with the latest fads.
“It’s not that wanting to buy new things is bad,” Um shared. “But there’s an oversaturation of feeling like you have to buy the newest thing to keep up.” Underconsumptioncore is closely related to the “de-influencing” trend on TikTok, where users encourage others to resist the allure of trendy items peddled by influencers.
This pushback against.