This is the first of a two-part series. Making a decision on their future at the new Buffalo Bills stadium has not been easy on some season ticket holders in club seats. It has caused frustration and anxiety as fans wonder whether they made the right choice.
That even goes for some season ticket holders who have said yes. “I keep kicking myself, questioning whether it was a good move, but I love the Bills and I love going to the games,” said Charlie Jufer, a retired Wilson Central School teacher, coach and administrator. He bought a single aisle seat in Section 220 for $4,200 per season with a $10,000 one-time personal seat license fee.
Bills fans have struggled with the decision to purchase costly personal seat licenses and more expensive season tickets at the new Highmark Stadium, scheduled to open for the NFL season that begins in 2026. Over the past several months, most season ticket holders in the club seats have been through the team’s Stadium Experience Center in Amherst, where they hear a sales pitch from a representative from sales consultant Legends for seats in the new stadium. The ticket holders are expected to make a decision on the spot or soon afterward.
Price hike: Seat prices doubling at new Bills stadium for some club season ticket holders It would be an easy call for most to continue on once the new Highmark Stadium opens in 2026, if it weren’t for the cost, including having to pony up thousands of dollars on a personal seat license just for the rig.