A CITY that was once named one of the country's ugliest is emerging as a trendy tourist hotspot. Most tourists heading to Sweden are likely going to Gothenburg and Stockholm, but may not have heard of Borås. 6 The city of Borås in Sweden is becoming more popular Credit: Alamy 6 Borås was once named one of the country's ugliest cities Credit: Alamy 6 It is now known for it's huge street art trail festival Credit: Alamy The city, home to around 120,000 locals, is a short drive away from Gothenburg Airport.
The birthplace of both Swedish football coach Jonas Eidevall and fashion designer Matilda Djerf, Borås was eighth in Sweden's ugliest cities back in 2018. But it has since been named one of the fastest growing tourist destinations in Europe. The study, conducted by the EU's statistics office Eurostat , found that accommodation bookings for Borås increased by 336 per cent.
This is much higher than Gothenburg's 61 per cent and Stockholm's 17 per cent increase, according to local media. Thomas Walfridsson, CEO of Borås destination company TME said: "It has become trendy to be out in nature, and the countryside around Borås is very scenic. "We are strategically located near Gothenburg International airport, which helps to attract more foreign visitors, and we cooperate closely with Gothenburg .
" Borås is known for being a "textile city," being the home of local designs and the Swedish School of Textiles and Textile Museum. Most read in City breaks ATTACK HORROR Gi.