The search for vendors for the second edition of Bell ObaFest providing opportunities for businesses in food and beverages, fashion, music and arts has stared. Uganda Breweries has indicated that persons with disabilities and women owned businesses are strongly encouraged to apply. “Following the successful first edition last year which attracted over 4000 revellers, we are currently onboarding vendors who will enhance the festival experience providing essential and related goods and services.
We will onboard approximately 30 businesses, majority being SMEs. We believe that with the extension of the event to a three-day festival, this will provide a good income generating opportunity since we intend to grow our number of attendees to over 20,000 people,” said Elizabeth Mutamuliza, Marketing Manager – Beer at Uganda Breweries Limited. The event set a record last year as the first inclusive event, catering to the needs of persons with disabilities.
This agenda falls under the Uganda Breweries commitment to inclusion and diversity through deliberate efforts to increase spend to diverse-owned, and disadvantaged businesses each year until 2030. Insights from the Uganda Bureau of Statistics (UBOS) indicate that the services sector where entertainment belongs, contributes UGX 47.1 trillion to Uganda’s economy through taxation which is attributed to opportunities availed to the different players within the entertainment value chain through platforms like Bell ObaFest.
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