This autumn, Uber is revving things up in London, literally. From now until the end of November, Londoners can book a ride that’s both eco-friendly and a little bit James Bond-esque, thanks to the arrival of Lotus Eletre in the Uber Green fleet. For a limited time, Uber riders can swap their usual commute for a luxurious, high-tech joyride, all while saving the planet one electric mile at a time.
Uber’s move is part of a broader push to make London’s streets greener, which, in turn, is part of a global strategy to go fully electric by the end of the decade . With nearly 30 per cent of Uber's miles in the city now powered by electricity, the app is doing its bit to help cut down on emissions. And with a special competition on offer, the stakes have never been higher.
The rider who saves the most emissions by the end of November will win – wait for it – free Uber Green rides for the next ten years. Yes, a decade of free, eco-friendly rides just for going green. Gallery: 2024 Lotus Eletre First Drive To help riders keep track of their environmental impact (and their position in the race to free rides), Uber has also rolled out an in-app Emissions Savings tool.
It’s like a Fitbit, but for your carbon footprint. All the miles you clock up in Uber Green rides are added up, showing you just how much CO2 you’ve dodged by opting for electric over traditional taxis. Since the launch of Uber Green in central London back in 2021, the company has already helped save a stagge.