Saturday, February 1, 2025 UAE tourism reaches new heights as winter attracts record visitors with perfect weather, thrilling adventures, and world-class luxury experiences. The United Arab Emirates (UAE) continues to solidify its status as a top global tourism destination, drawing millions of international visitors each year. With a blend of modern attractions, rich cultural heritage, and breathtaking natural landscapes, the UAE has become a magnet for travelers worldwide.
While tourism remains a year-round industry, winter has emerged as the peak season, attracting visitors seeking pleasant weather, adventure, and luxury experiences. As part of its Tourism Strategy 2031 , the UAE aims to strengthen its position as a global tourism hub by attracting Dh100 billion in tourism investments and welcoming 40 million hotel guests annually . This initiative aligns with the country’s vision of diversifying its economy and positioning itself as a world leader in hospitality, leisure, and sustainable tourism.
According to the 2024 Travel & Tourism Development Index (TTDI) published by the World Economic Forum , the UAE ranked first in the Middle East and 18th globally , moving up seven places compared to the previous edition. This impressive ranking reflects the country’s continuous efforts to enhance infrastructure, improve travel services, and provide world-class tourism experiences. Furthermore, the UAE is the only Middle Eastern country ranked among the top 10 nations in intern.