Tyler, The Creator marches to the beat of his own drum. The rapper/producer has never fallen in line with conventional sounds and music trends. It used to stem from a place of rebellion, but now Tyler is simply operating on a higher and specific level.
The rollout for his upcoming album, CHROMAKOPIA , has been one of the most masterful in recent memory. He's unveiled the title, the visuals, and the color scheme in the span of a week. Now, he's breaking away from conventions when it comes to release date and time.
Tyler, The Creator already confirmed that CHROMAKOPIA is dropping on October 28. A Monday, which goes against the traditional rollout date of Friday. Tyler's decision has turned lots of heads, but he made yet another bold announcement on Wednesday, when he revealed that the album would be dropping at 6 AM EST on a Monday! Fans everywhere will be waking up to brand new Tyler, The Creator music to start their week, instead of staying up late to end their week.
It's a bold strategy, but it will also help Tyler to stand out from the pack..