The minimalism movement in skincare and makeup has been on the rise these past few years, with more users preferring to scale back on consumption, or they simply don’t have time to lay on multiple products every day. Thanks to this, the skinimalism trend is seeing a nourishing upgrade with a surge of skincare-makeup hybrids that basically fuse two products in one. According to data collected by Morning Consult (a company that conducts scientific online polling) and EWG (an activist group that specialises in research and advocacy), people are purposefully reducing their exposure to ingredients by limiting the amount of products they use.
The survey compared data collected in 2023 and 2004 which revealed that multi-functional ingredients are having a measurable impact, with the number of ingredients/chemicals per personal care/beauty product dropping in the last 19 years. As of 2023, “the average adult uses 12 personal care products a day”, per the report, leading to exposures from as many as “112 unique chemical ingredients”. To compare, the 2004 report found that on average, adults used nine products daily, potentially exposing them to 126 individual ingredients.
Demand for products that serve a dual purpose – makeup and skincare – is higher than ever, as consumers look to reduce their beauty routine. Another reason to consider hybrid is to set your mind at ease with reference to the age-old concern that makeup damages your skin, as these double duty products as.