The findings, revealed by brewery Beavertown in its recently commissioned survey of 2,000 Brits, highlight the capital's growing fascination with the horror genre. The survey found that four in 10 Londoners watch horror films to 'cheer them up'. The genre's popularity is on the rise, with nearly a quarter of Londoners (13 per cent) having discovered their love for horror within the last three years.
These 'enthusiasts' aren't just occasional watchers either — on average, Londoners consume 48 horror films a year, with viewership increasing by 66 per cent during October. Beavertown is celebrating this nationwide obsession with its Halloween film series, kicking off with a 'Dead Carpet' event at Leicester Square's Prince Charles Cinema. Horror icons like Dracula, Frankenstein and the Bride of Frankenstein paraded down the blood-red carpet, marking the launch of 'Beavertown Screamings' — a week-long marathon of horror classics from October 23 to 31.
The study also reveals the elements that keep horror fans coming back for more. For 40 per cent of Londoners, it’s the thrill and suspense that make horror films so appealing, while 32 per cent can't get enough of the tension, and 23 per cent enjoy the storytelling and plot twists. While 16 per cent enjoy the thrill of watching horror alone, nearly half (45 per cent) prefer the comfort of company to share the suspense.
As for what makes a 'great horror flick' for Londoners, psychological fear (51 per cent), creepy atmospheres (4.