Two thirds of Brits want to buy sustainable goods but are 'held back by unclear labelling'

Two thirds of shoppers struggle to identify eco-friendly products on shelves (Image: Getty Images) Two thirds of shoppers want to buy products that have a more positive environmental and social impact - but struggle to identify them because of unclear product labelling. A poll, of 2,000 adults, found 66% are confused by sustainability claims on standard product labelling. With just 7% ‘always’ understanding the environmental impact of the items they buy.

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