Although its airplanes have been grounded for 23 years, Trans World Airlines (TWA) holds an omnipresent grip on the imagination of generations of travelers. With the influence of Charles Lindbergh, the development of the DC-1, backing from Lehman Brothers and John D. Hertz, and investment from Howard Hughes, the airline was positioned to be history’s most progressive airline travel company.
From 1930 until 2001, when it was acquired by American Airlines, TWA broke barriers. On Oct. 25, 1930, the airline offered one of the first all-plane scheduled services from coast to coast.
It became the first airline to hire the first African-American flight attendant in 1958, the first airline to regularly offer in-flight movies, and the first to become an all-jets airline. Now, in another first for this legendary travel brand, it’s taking off from a new runway by inspiring a trending jean label aimed primarily at Gen Z. Using the iconic TWA Flight Center as its muse, EB Denim’s “Off The Runway” collection celebrates the sleek lines of an airline terminal and bold architecture of Eero Saarinen.
Known for its innovative denim worn by celebrities like Taylor Swift , Kylie Jenner, and Hailey Bieber, the brand is expanding its categories into knitwear and introducing new ready-to-wear styles with a broadened color palette. "The collection draws directly from Eero Saarinen’s work, particularly the TWA Flight Center,” Elena Bonvicini, founder of EB Denim, said via email. “Visua.